Part 1 What is synergy?: synergy and capabilities, Ansoff; from competitive advantage to corporate strategy, Porter; dynamic synergy, Itami. Part 2 Identifying opportunities: horizontal strategy across businesses, Prahalad and Doz. Part 3 Creating synergy benefits: seeking and achieving synergies, Moss Kanter; creating value in symbiotic acquisitions, Haspeslagh and Jemison; fascilitating learning - multiple innovation processes, Bartlett and Ghosal; building core skills, Campbell. Part 4 Synergy in practice: coordinating international manufacturing and technology, Flaherty; customizing global marketing, Quelch and Hoff. Part 5 Rethinking synergy: merger motive and merger prescriptions, Trautwein; the unrelated product strategy, Dundas and Richardson; dominant logic and relatedness, Grant.
