The Business of Europe

This text examines how managers perceive the strategic implications of a Single European Market for industry, supplier, organization, competition, systems and distribution. The contributors conclude that the Single European Market presents significant paradoxes which need to be managed, such as the likelihood of national differences in strategies and approach being heightened rather than reduced. Another paradox which is considered is a Europe which is strengthened as an international economic force but which is more exposed to extra-European competition.