COLOUR FOR PROFESS COMMUNICATORS

The chief tool of the modern graphic designer is colour, applied via print or video to create a specific desired response from a specific audience. The cost of failure is so high that every graphic designer needs to understand colour in depth to execute even simple designs. Using straight-forward English and over 200 explicit full colour illustrations, this book explains colour perception and interprets the influence of colour on decision making, demonstrating how to choose and match the right colour for each job and gives informed advice on colour separation and reproduction.