The Rue/Byars author team traditionally provides students with readable, clear, and concise texts. Strategic Management continues to do so. The addition of Shaker Zahra to this successful IRWIN author team has resulted in the inclusion of excellent case and text material sure to help students understand the methods for successful strategic management.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 234 mm
Breite: 196 mm
Dicke: 46 mm
Gewicht
ISBN-13
978-0-256-13619-7 (9780256136197)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part I Introduction to the Strategic Management Process1. Strategic Management: An OverviewPart II Strategy Formulation2. Analyzing the External Environment Appendix: Published Sources for Environmental Information 3. Industry and Competitive Analysis4. Analyzing the Internal Environment and Establishing Long-Range Objectives5. Identifying Strategic Alternatives6. Global Strategy7. Strategy Evaluation and SelectionPart III Strategy Implementation8. Implementing Strategy: Management Issues Appendix: Strengths and Vulnerabilities of Organization Structure Types 9. Implementing Strategy: Tactical Issues10. Strategic Control, Learning, and Continuous Improvement11. Strategic Management of High-technology Companies Appendix A: Preparing a Strategic Management Case Analysis Appendix B: How to Conduct Financial Analysis for Business Policy Casework Appendix C: Industry AnalysisPart IV Strategic Formulation Cases1. BankOne2. Cadillac3. Harley Davidson4. IBM5. Invacare6. Nordstrom7. Rubbermaid A8. Rubbermaid B9. Perdue Farms High Technology Cases10. Apple11. Genicom12. Merck13. Motorola14. Scientific Atlanta International Cases15. Clearly Canadian16. Maquiladoras17. Newtech18. Transvit of Novgorod19. Yeu Tyan Machine Ethics Cases20. Fuller21. Manville22. Phillip Morris Small Business Cases23. American Classic Tea24. APA Publication25. Faith Mountain Company26. Mike's Sandwich Shop27. River Bend East Cases Involving Not-for-Profits28. Akron Zoo Park29. Concert Choir of New Orleans30. Metropolitan Museum of Art Strategic Implementation Cases31. Chick-fil-A32. Disney33. Food Lion34. L.A. Gear35. Nucor36. PepsiCo
