Unlock the Power of Social Media Marketing for Your Business!
Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:
Why businesses need to embrace social media marketing
Understanding today's social networks from big ones like Facebook and YouTube to emerging platforms
Learning how to craft your business's social media strategy using today's formats
How to leverage images and video in your social media outreach
How to Leverage AI in your campaigns
Building your business social marketing team
Measure your social media outreach progress and improve your performance over time
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Höhe: 254 mm
Breite: 203 mm
ISBN-13
978-1-64201-184-5 (9781642011845)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Eric Butow, owner of Butow Communications Group (BCG), specializes in website development, online marketing, and technical writing services. Eric has 43 authored or co-authored books, including Ultimate Guide to Social Media Marketing and Instagram for Business for Dummies. He also teaches networking and computing courses. When he is not working, Eric enjoys spending time with friends, exploring Jackson's historic Gold Rush town, and assisting his mother with her daycare business. Eric is based out of Jackson, California. Stephanie Garcia, a live video strategist, helps brands and entrepreneurs elevate their presence. With 15 years of ad agency experience, Stephanie's expertise in digital marketing has guided numerous clients to success on the Fascination Fast Track (TM). Recognized by prestigious institutions and awarded by industry leaders, Stephanie is the co-author of Ultimate Guide to Social Media Marketing and hosts the popular show "Lights, Camera, Live." She resides in San Diego, California. Roberto Blake is a Creative Entrepreneur Public Speaker and Founder of Awesome Creator Academy. Roberto is one of the leading educators in the Creator Economy and monetizing online content. He has grown an audience on YouTube of over 500,000 subscribers, and directly coached hundreds of content creators, helping them build brands and businesses online. Roberto is truly creative at heart and has produced and edited over 1500 videos in his career, written hundreds of articles, and broadcast over 1000 live streams. Roberto live in Atlanta, Georgia.
Amanda Robinson is the founder of The Digital Gal. She is widely sought after in the digital marketing industry for her knowledge and experience as a Facebook Ads expert. She advises Social Media Examiner's membership group, the Social Media Marketing Society, with over 2,000 entrepreneurs and digital marketers. She is regularly featured as a guest on digital marketing podcasts and speaks both on stage and in workshop settings on everything from Facebook Ads and Analytics to Messenger Marketing Chatbots. In recent projects, Amanda was a key player in #RoadToSocial, a Social Media Road trip across the US Midwest covering 3 back-to-back digital marketing conferences with 1.9M reach and 20.3M impressions on the #RoadToSocial content. Amanda's real flair for digital marketing comes with her hands-on experience with extreme deep dives into data analysis focusing on analytics, SEO, ad targeting, split testing, and ways to make your marketing dollars more efficient. Amanda lives in Victoria, Canada.
