The Third Edition of this classic textbook provides the most up-to-date summary of current theory and research in human communication today. Written in an accessible style, the book examines the fundamentals of communication and the functions that communication serves in society. The text provides students with a working vocabulary of the discipline, a detailed outline of some of the crucial questions to be asked, summaries of current theories and research, and relevant applications.
Sprache
Verlagsort
Zielgruppe
Gewicht
ISBN-13
978-0-8039-5076-4 (9780803950764)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
PART ONE: THE VARIABLES IN THE COMMUNICATION PROCESS
An Introduction to Human Communication
Source Variables
Receiver Variables
Variables Inhibiting Effective Communication
Nonverbal Communication
PART TWO: COMMENTS ON THE FUNCTIONS OF HUMAN COMMUNICATION
Persuasion
Approaches to Gaining Compliance
Persuasion
Applications and Message Strategies
Decision-Making
Relational Communication
Communication and Conflict
