Doing Business in America

Why do so few European companies succeed in breaking into the American marketplace? This volume points out that most Europeans are not aware of how different doing business in America actually is, particularly from a cultural standpoint. It is the issues that arise from these cultural differences that can render a once-promising business venture a failure. This work focuses on the differences between doing business in the EU and in America, and provides a description and analysis of the various items to be considered in successfully breaking into the American marketplace. These differences concern price levels, distribution channels, work ethics, working conditions, business ethics, the legal system, taxation, wages and social conditions.
 
Why do so few European companies succeed in breaking into the American marketplace? This volume points out that most Europeans are not aware of how different doing business in America actually is, particularly from a cultural standpoint. It is the issues that arise from these cultural differences that can render a once-promising business venture a failure. This work focuses on the differences between doing business in the EU and in America, and provides a description and analysis of the various items to be considered in successfully breaking into the American marketplace. These differences concern price levels, distribution channels, work ethics, working conditions, business ethics, the legal system, taxation, wages and social conditions.