A sparkling, premium strength history of beer, served with irreverence and wit by an industry insider.Told in a witty and popular style, this unique take on an amazing and amusing subject is stuffed full of remarkable tales and facts with which to astound your mates down the pub. It's a sozzled tale of fungi, yeast obsessed monks, an Egyptian Goddess, a bear in yellow nylon , and a Canadian bloke who changed the drinking habits of a nation. The history of british beer drinking is a social history of the nation itself, full of catastrophe (the Great Beer Flood of 1814), heroism (beer and the Second World War) and an awful lot of hangovers.
Sprache
Verlagsort
Verlagsgruppe
Produkt-Hinweis
Maße
Höhe: 216 mm
Breite: 135 mm
Dicke: 28 mm
Gewicht
ISBN-13
978-1-4050-0553-1 (9781405005531)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Pete Brown used to advertise beer for a living before he realized that writing about it was even more fun, and came
with even more free beer. He contributes to various newspapers, magazines and beer trade press titles, writes the annual report on Britain's cask ale market, sings beer's praises on TV and radio, and runs an influential blog. In 2009, Pete was awarded the Michael Jackson Gold Tankard Award and named Beer Writer of the Year by the British Guild of Beer Writers.
(No, not that Michael Jackson, the other one.)
Section - i: Preface to the Second Edition
Acknowledgements - ii: Acknowledgements
Introduction - iii: Introduction `You should have seen us last night!'
Chapter - 1: `My liver is full of luck' The ancient history of beer drinking
Chapter - 2: `Pissing under the board as they sit' Two thousand years of British boozing
Chapter - 3: `An oblivion of care' The evolution of the pub
Chapter - 4: `The universal Cordial of the Populace' Science, fashion, and the birth of modern beer
Chapter - 5: `Those who are not singing are sprawling' Pubs in the nineteenth century
Chapter - 6: `The greatest of these deadly foes' The fight for the right to get tight
Chapter - 7: `All the culture that is most truly native' When people stopped going to the pub
Chapter - 8: `Keep the bar open, we'll be down in twenty minutes' The home front in World War II
Chapter - 9: `You will be crushed whether you like it or not' How Carling transformed the business of brewing and drinking
Chapter - 10: Saccharomyces carlsbergensis: How lager (eventually) conquered Britain
Chapter - 11: `A diet of Pot Noodles, Mother's Pride and Harp lager' Kegs, casks and the decline of bitter
Chapter - 12: `Drinking the advertising' The age of the mega-brands
Chapter - 13: `It was like anywhere and nowhere' The local goes national
Chapter - 14: `Haven't you got homes to go to?' A sort of epilogue
Chapter - iv: Further reading
