Toyz Style

After first appearing in Hong Kong towards the end of the 1990s and spreading rapidly through Japan, then the USA and UK, the "designer toy movement" is now a worldwide phenomenon. One of the most original toyz artists on the international market is Pete Fowler, who merges elements of pop illustrations, street culture, and music in his designs. They are pervasive artistic phenomena that indiscriminately invade every aspect of contemporary life. They are ornaments, art objects, design objects, fetishes, and they are now! This book illustrates the astonishing reach of toyz design in all walks of life and should be required reading for contemporary designers and commercial artists.