After a very troubled childhood and youth James Brett, in 1999, initiated the pomegranate juice industry in the UK by founding and launching Pomegreat, Britains first pomegranate juice brand. In 2007, whilst attending a seminar on pomegranates in Kabul, he took a stroll into a poppy field and convinced the farmer that pomegranates, rather than heroin were the answer. And so, his charity POM354 was born. This is the incredible story behind the birth of the charity and James Brett's vision for transforming the darkness of drug culture into the bright future of pomegranate juice.
Sprache
Verlagsort
Verlagsgruppe
Hodder & Stoughton General Division
Maße
Höhe: 234 mm
Breite: 153 mm
ISBN-13
978-0-340-99620-1 (9780340996201)
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Schweitzer Klassifikation
James Brett is the founder of the charity of POM354 which helps farmers to grow pomegranates instead of poppies and thereby reduce heroin production in Afghanistan. He is also responsible for bringing pomegranate juice to the UK in the form of the brand Pomegreat.
