It is commonly accepted that innovation and entrepreneurship are essential ingredients for a company's long-term success. However, both fields have been treated within different scientific disciplines for many years.
Alexander Brem presents a comprehensive overview of the theoretical background and recent models in the context of innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the integration of market pull and technology push activities in the innovation process. He introduces a model of innovation management in emerging technology ventures, researches gender-related differences in founding intentions, and discusses the time-to-market dilemma as well as the role of serial entrepreneurs in the business foundation process. Thus, the complete cycle from the early phases of innovation to serial entrepreneurship is covered.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Betriebswirtschaftlicher Verlag Gabler
Zielgruppe
Für Beruf und Forschung
Research
Illustrationen
54
54 s/w Abbildungen
XXVI, 223 p. 54 illus.
Maße
Höhe: 210 mm
Breite: 148 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-3-8349-0833-9 (9783834908339)
DOI
10.1007/978-3-8349-9679-4
Schweitzer Klassifikation
Dr. Alexander Brem promovierte bei Prof. Dr. Kai-Ingo Voigt am Lehrstuhl für Industriebetriebslehre der Universität Erlangen-Nürnberg. Er ist Gründer und Geschäftsführer der VEND consulting GmbH, Nürnberg.
From Innovation to Entrepreneurship - A Processoriented Framework.- Pull vs. Push - Strategic Technology And Innovation Management For A Successful Integration Of Market Pull And Technology Push Activities.- Innovation Management in Emerging Technology Ventures - The Concept of an Integrated Idea Management.- Gender-Related Differences of Founding Intentions: The Role of The Micro-Social Environment, Education And Perceptions of Fostering And Inhibiting Factors.- Pioneer vs. Follower: The Time-To-Market Dilemma - Results From An Empirical Study.- Serial Entrepreneurs In The Business Foundation Process - Insights From A Case-Driven Explorative Study.
