Paul Block virtually invented national newspaper advertising, as well as chain and syndicate publishing. He worked on, and shaped, the first Sunday newspaper supplement in the United States. He was the mastermind behind the magazine that enjoyed the largest circulation of any periodical in this country. His hundreds of signed, front-page editorials, from 1916 to 1941, on virtually every public issue of his day, were forceful commentaries that not only sold newspapers, but engineered and influenced legislation. The Publisher, the first biography of Paul Block, tells the story of his rise to the summit of American newspaper chains and chronicles his business and social relationship with William Randolph Hearst. The book reveals Block's influence not only on journalism, but also on the government and politics of his day.
Sprache
Verlagsort
Maße
Höhe: 221 mm
Breite: 144 mm
Dicke: 36 mm
Gewicht
ISBN-13
978-0-7618-1888-5 (9780761818885)
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Schweitzer Klassifikation
Frank Brady is the author of eight books and hundreds of articles for both the popular and scholarly press, including Citizen Wells (Scribner's 1989). He has taught at CCNY, the School of Visual Arts, and NYU before becoming a Professor of Communications at St. John's University, and an Adjunct Professor in Journalism at Barnard College of Columbia University.
Chapter 1 Preface; Introduction; Acknowledgments; Prologue Chapter 2 A Prodigal Childhood Chapter 3 The Birth of National Advertising Chapter 4 The Entrepreneur Chapter 5 A Newspaper Empire Begins Chapter 6 The Jazz Age Chapter 7 The Trappings of Wealth Chapter 8 Reshaping the American Newspaper Chapter 9 Business in Transition Chapter 10 In the Shadow of Power: Advisor to Presidents Chapter 11 The Burdens of Depression Chapter 12 Influencing National and International Politics Chapter 13 Winning a Pulitzer and Confronting FDR Chapter 14 Endnotes; Bibliography; Index; About the Author; Illustrations