Now that so much information is communicated via the Internet, it has become essential for any library or information service to promote itself on the Web by creating its own website. This book aims to tell you everything you need to know about how to promote your website so that it gets noticed. It guides you through the stages needed in planning a successful promotion strategy for your website, from the initial stages - thinking about promotion before the website is even created - right through to monitoring the success of your website long after it has been set up. It explains web promotion specifically as it relates to websites in the library and information world and is written in an easy-to-read question and answer style.
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 189 mm
Breite: 244 mm
ISBN-13
978-1-85604-455-4 (9781856044554)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Phil Bradley has a background as an information professional and has worked in the field of electronic publishing for the last ten years. He is currently an independent internet consultant and is well known throughout the industry for his talks, training courses, lectures, books and articles on various aspects of electronic publishing and the internet.
Starting out; relevance ranking; search engine optimization; metatags; keywords; up and running; registering with search engines; using newsgroups and discussion lists; press releases; using e-mail; banners; paying for promotion; traditional promotion services; design issues; interactivity; vital marketing; competition.
