This book looks at how retailers and specifically grocers are using the Internet, to help them build stronger relationships with their customers and thus relieve the constant pressure of competing on price points along. The strategies in the book will help readers strengthen their relationship with customers, increase customer loyalty and minimize costs using the Internet to extend the supply chain.
Sprache
Verlagsort
Illustrationen
Maße
Höhe: 236 mm
Breite: 154 mm
Dicke: 24 mm
Gewicht
ISBN-13
978-0-8144-0836-0 (9780814408360)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Boyer, K; Frohlich, M; Hult, & Thomas
"Foreword Preface Part I: Introduction 1.The Great Divide Between Customers and Retailers Part II: Strategies 2. De-Coupled Supply Chains 3. Partially Extended Supply Chains 4. Fully Extended Supply Chains 5. Centralized Extended Supply Chains Part III: Transforming the Supply Chain 6. Strategy Meshing Operational and Marketing Goals 7: Marketing Tapping Customers' Latent Desires 8: Supply Chain Design How to Bridge the Last Mile 9: Information Technology Facilitating Learning and Streamlining Transactions 10. The Future of the Extended Supply Chain"
