Aimed at both students of management and practising managers, this work focuses firstly on business level competitive strategy and then uses the ideas and insights gained at business level to explore corporate level strategy.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 246 mm
Breite: 173 mm
Gewicht
ISBN-13
978-0-256-21423-9 (9780256214239)
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Schweitzer Klassifikation
The customer matrix; the producer matrix; strategic pathways; the competitive environment; the future; strategy and structure; strategy and culture; managing strategic change; the nature of corporate strategy; selecting - the business portfolio; selecting - the scope of the corporation; resourcing - the self-sufficient approach; resourcing - joint development; controlling the corporation; international corporate strategy.
