Only Bovee/Thill texts thoroughly address the new-media skills that employees are expected to have in today's business environment. Business Communication Essentials presents these technologies in the context of proven communication strategies and essential business English skills.
The fifth edition includes updated and new content on social media and technology.
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Höhe: 276 mm
Breite: 216 mm
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ISBN-13
978-0-13-253971-5 (9780132539715)
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Schweitzer Klassifikation
PART 1: BUSINESS COMMUNICATION FOUNDATIONS
Chapter 1. Understanding Business Communication in Today's Workplace
Chapter 2. Mastering Team Skills and Interpersonal Communication
PART 2: THE THREE-STEP WRITING PROCESS
Chapter 3. Planning Business Messages
Chapter 4. Writing Business Messages
Chapter 5. Completing Business Messages
PART 3: BRIEF BUSINESS MESSAGES
Chapter 6. Crafting Messages for Electronic Media
Chapter 7. Writing Routine and Positive Messages
Chapter 8. Writing Negative Messages
Chapter 9. Writing Persuasive Messages
PART 4: LONGER BUSINESS MESSAGES
Chapter 10. Understanding and Planning Reports and Proposals
Chapter 11. Writing and Completing Reports and Proposals
Chapter 12. Developing Oral and Online Presentations
PART 5: EMPLOYMENT MESSAGES AND JOB INTERVIEWS
Chapter 13. Building Careers and Writing Resumes
Chapter 14. Applying and Interviewing for Employment
Appendix A: Format and Layout of Business Documents
Appendix B: Documentation of Report Sources
Appendix C: Correction Symbols
