For the introductory Business Communication, Business Writing, or Business English course in departments of Business, English and Communications. This new book is a text, a workbook, and a Handbook of Grammar, Mechanics, and Usage, all-in-one package. This text offers students-especially those who lack proficiency in business English-the tools they need to succeed in today's workplace with a heavy emphasis on exercises to improve grammar, punctuation, style, usage, and writing skills.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Breite: 275 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-0-13-107992-2 (9780131079922)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
I. BUSINESS COMMUNICATION FOUNDATIONS.
1. Understanding Business Communication in Today's Workplace.
2. Communicating in Teams and Mastering Listening and Nonverbal Communication Skills.
II. THE THREE-STEP WRITING PROCESS.
3. Planning Business Messages.
4. Writing Business Messages.
5. Completing Business Messages.
III. BRIEF BUSINESS CORRESPONDENCE.
6. Working with Business Letters, Memos, and E-Mail.
7. Writing Routine, Good-News, and Goodwill Messages.
8. Writing Bad-News Messages.
9. Writing Persuasive Messages.
IV. LONGER BUSINESS MESSAGES.
10. Understanding and Planning Business Reports and Proposals.
11. Writing and Completing Business Reports and Proposals.
12. Giving Oral Business Presentations.
V. EMPLOYMENT MESSAGES.
13. Searching for Employment and Preparing Employment Messages.
14. Interviewing for Employment and Following Up.
Appendix A: Format and Layout of Business Documents.
Appendix B: Documentation of Report Sources.
Appendix C: Correction Symbols.
Handbook of Grammar, Mechanics, and Usage.
Key to Level 1 Self-Assessment Exercises.
