An introduction to business text can be complete without being complex and overwhelming-and this text proves it!
Business in Action is uniquely positioned to help today's readers become tomorrow's focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
The fifth edition takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work by integrating print and online media in unprecedented ways, keeping the course relevant and current.
Auflage
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Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 279 mm
Breite: 216 mm
Gewicht
ISBN-13
978-0-13-213965-6 (9780132139656)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Prologue: Building a Successful Business Career
Part 1. Setting the Stage: The Business of Business
Chapter 1: Developing a Business Mind-Set
Chapter 2: Understanding Basic Economics
Chapter 3: The Global Marketplace
Chapter 4: Business Ethics and Corporate Social Responsibility
Part 2. Building the Framework: Business Ownership and Entrepreneurship
Chapter 5: Forms of Ownership
Chapter 6: Entrepreneurship and Small Business Ownership
Part 3. Guiding the Enterprise: Leadership, Organization, and Operations
Chapter 7: Management Roles, Functions, and Skills
Chapter 8: Organization and Teamwork
Chapter 9: Production Systems
Part 4. Supporting the Workforce: Motivation and Human Resources
Chapter 10: Employee Motivation
Chapter 11: Employee Development and Support
Chapter 12: Management-Workforce Relations
Part 5. Satisfying the Customer: Marketing, Sales, and Customer Support
Chapter 13: The Art and Science of Marketing
Chapter 14: Product and Pricing Strategies
Chapter 15: Distribution and Marketing Logistics
Chapter 16: Customer Communication
Part 6. Managing the Money: Accounting and Financial Resources
Chapter 17: Financial Information and Accounting Concepts
Chapter 18: Financial Management
Chapter 19: Financial Markets and Investment Strategies
Chapter 20: The Money Supply and Banking Systems
Appendix A: Business Law
Appendix B: Risk Management
Appendix C: Information Technology
Appendix D: Personal Financial Planning
