With millions of viewers looking to the Web as their source of entertainment and news, high-quality Web video is in demand like never before. Whether you're an expert in video production or are just getting started, you need to know how to produce the best video possible for the Web and then make sure it gets seen by a wide audience.
Here to guide you on everything about planning and shooting, editing, choosing a distributor, marketing your video, and making a profit, author and producer Jennie Bourne takes you through the steps to getting your video from concept to prominence on the Web.
Web Video gives you practical, step-by-step instruction and advice from top experts in the field, with hands-on projects and footage available for download at the author's Web site, www.webvideobook.tv. You'll learn everything you need to know to create great video, get it noticed, and make it pay off, including:
Web video production techniques for a variety of genres, including events, interviews, how-tos, video blogs, and news and dramatic shows
What it takes to make your video a viral hit on the Web
How to shoot high-quality video that stands out, with real-world tips from Web video professionals
Editing techniques that draw in viewers and hold their attention
Compression and formatting tips to make your video look great
Advice on creating a distribution plan that fits your needs
How to profit from advertising or selling your video
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 228 mm
Breite: 177 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-0-321-55296-9 (9780321552969)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Jennie Bourne has produced
hundreds of short videos for
the Web and built a state-of-the-
art Web video studio.
Her credits include, launching
PulverTV, creating video profiles
for the Marconi Society and
a documentary on ecological
literacy, field producing for
German TV, and editing news
film for ABC and NBC TV. She
anchored the Evening News
at WBAI FM, studied film at
NYU, journalism at Columbia
University, and taught Web
video at Rutgers University.
She and Burstein are working
on a documentary about
Macintosh inventor Jef Raskin.
Dave Burstein is the
publisher and editor of DSL
Prime. An expert on broadband
networks and award winning
radio host, Burstein
organized Web Video Summit
where he wowed insiders with
one of the world's first demos
of 6-MB HD video streaming
live.
