A core business studies text covering all the components of the IGCSE syllabus. The text assumes no prior familiarity with the subject. Examples from carefully selected, relevant business situations are used to illustrate concepts and theories. Study skills and examination technique are supported by common-sense advice from the examiners, and there are guided opportunities to practise typical examination questions.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Grundschule und weiterführende Schule
Illustrationen
Maße
Höhe: 259 mm
Breite: 195 mm
Gewicht
ISBN-13
978-0-7195-7223-4 (9780719572234)
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Schweitzer Klassifikation
The purpose of business activity; private and public sectors; government impact of business; forms of business organization; business costs and revenue; business accounting; cash flow planning; financing business activity; organizational structure; managing a business; communication within business; why work?; motivation recruitment; training; employee and employer associations; role of the market; market research; presenting data; the marketing mix; product and packaging; price; promotion; place/distribution; location of industry; international factors.
