'Amusing and very brave' - Forbes
Heyrick Bond Gunning was on the first civilian plane into Baghdad after the airport had been secured following the fall of Saddam Hussein.
Armed with a camp bed, some baked beans and $25,000 in cash, his mission was to establish a foothold for one of the world's largest logistics businesses in one of the world's most inhospitable markets.
Baghdad Business School charts the challenges, the characters and the comedy of trying to do business in a war zone. It also provides a unique perspective on the Iraq conflict and is proof of the adage that, the more you put into life, the more you get out of it.
Rezensionen / Stimmen
'Amusing and very brave.' Forbes
'He vividly describes how it feels to be thrown in at the deep end.' Economist
'Bond Gunning is the real thing: contemporary adventurer cannily disguised as a quiet businessman' Daily Telegraph
'Perfect for anyone will be entertained by the wilder shores of business' Financial Times
'To Bond Gunning, avoiding the staid monotony of office life was exactly the point [of going to Iraq' Smartplanet
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Höhe: 198 mm
Breite: 128 mm
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ISBN-13
978-1-903070-80-2 (9781903070802)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Heyrick Bond Gunning is the managing director of Salamanca Risk Management, advising companies that are looking to do business in difficult environments, particularly the Middle East. He previously consulted to DHL for a year in Iraq, flying into the country the day the second Gulf War ended and setting up a business with annual revenues in excess of $70 million. He served five years in the British Army, which included operational tours in Northern Ireland and the Balkans.
