Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.
Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online.
Featuring contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet.
Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction.
Brand Protection Online is edited by brand protection specialists Theo Savvides, joint managing partner at Bristows, and Jeremy Blum of Bristows, London.
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
Maße
Höhe: 243 mm
Breite: 159 mm
Dicke: 26 mm
Gewicht
ISBN-13
978-1-911078-01-2 (9781911078012)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Part I: Common issues for online business around the world
Introduction 5
Jeremy Blum
Theo Savvides
Bristows LLP
How online businesses can get protection and what can be protected 11
Cam Gatta
Emmy Hunt
Redd Solicitors LLP
Tara Knapp
Microsoft Corporation
Domain names 35
Nick Wood
Com Laude
Enforcement and the challenges online 59
Flora Greenwood
Bristows LLP
Counterfeiting 71
Michael Gardner
Harry Jupp
Wedlake Bell
Deciphering the technical jargon of enforcing brands online 85
Graham Robinson
Bishop IP Investigations
Popular platforms 93
Chloe Dickson
Tim Heaps
Rob Powell
Sacha Wilson
Bristows LLP
Part II: Hot topics in key jurisdictions
Australia 105
Rafaella Felthun
Odette Gourley
Corrs Chambers Westgarth
Brazil 117
Joaquim Eugenio Goulart
Rodrigo Borges Carneiro
Fernando de Assis Torres
Dannemann Siemsen Advogados
China 127
Michele Ferrante
Ferrante Intellectual Property
France 145
Richard Milchior
Granrut Avocats
Germany 159
Astrid Harmsen
Wolfgang Kellenter
Andrea Schlaffge
Hengeler Mueller
India 173
Shwetasree Majumder
Fidus Law Chambers
Italy 187
Federica Bocedi
Julia Holden
Trevisan & Cuonzo
Japan 205
John Tessensohn
Shusako?Yamamoto
Netherlands 219
Willem Leppink
Ploum Lodder Princen
Ady van Nieuwenhuizen
Kneppelhout Korthals Lawyers
South Africa 233
Ian Learmonth
Darren Olivier
Adams & Adams
Spain 245
Ignacio Gonzalez Royo
Meitar
Sweden 261
Tom Kronhoeffer
Henrik Lindstroem
Ramberg
Switzerland 271
Christoph Berchtold
Mark Schweizer
Meyerlustenberger Lachenal
United Kingdom 287
Andrew Butcher
Sean Ibbetson
Bristows LLP
United States 307
James L Bikoff
Elizabeth Borland
Richard Rivera
Courtney Adams Thornton
Smith Gambrell & Russell LLP
About the authors 323
