This text concentrates on how businesses can exploit the Internet, and provides guidelines for creating a business vision and attracting and keeping customers. It discusses various sectors of the economy in detail, and examines the potential of future technological changes. In addition, the author provides the individual perspective of the "cyber-citizen", focusing on the diverse implications of the new world that is being created.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 237 mm
Breite: 162 mm
ISBN-13
978-1-85788-258-2 (9781857882582)
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Schweitzer Klassifikation
Unlike many writers on e-commerce, Robin Bloor has extensive experience in the field. He has transformed his own business, Bloor Research, into a successful web business which, in apparent defiance of the dot.com trends, actually makes a profit. His business runs three different web sites: IT-Director.com, IT-Analysis.com and IT-Seek.com. He also acts as an e-consultant to a number of large organizations, including banks, software businesses and publishing companies. Apart from being CEO of Bloor Research, the leading IT analysis organization in Europe, Robin Bloor is also an author and publisher of a series of industry reports on corporate computer strategy including the bestselling The Enterprise by Other Means. He is frequently featured in such business media as the Financial Times and The Wall Street Journal. He lives in Milton Keynes.
