Social Persuasion

Practical guide explains how to use social media to promote and grow a small business without wasting time playing online.

Designed with the small business in mind, readers will learn: Where social media fits into a business and marketing strategy How to choose the right social sites to answer questions like, should I be on Facebook, LinkedIn or Twitter? Why you may not need your own blog, but could use a Facebook page How to make the most of your time and resources to reach your goals Methods for measuring your progress and monitoring your reputation

Also includes straight forward advice and tools: Strategies and tactics to put into practice immediately Step-by-step instructions for finding niche social sites Time saving tips Hundreds of low and no-cost online resources and how to use them Glossary of key marketing and social media terms