The objective of this initiative is to increase public awareness about agricultural marketing and its potential in India, and to achieve this goal, we plan to invite authors from all over the country to contribute their expertise on the subject. The theme of the initiative will encompass all marketing aspects related to agriculture and its associated industries.
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 229 mm
Breite: 306 mm
Gewicht
ISBN-13
978-81-960754-5-3 (9788196075453)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Anil Bhat is working as Assistant Professor (Agricultural Economics) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.
S. P. Singh, Assistant Professor (Sr. Scale) in Division of Agricultural Economics & Agribusiness Management, Sher-e-Kashmir University of Agricultural Sciences and Technology-Jammu, Chatha, Jammu and Kashmir, India.
Theme 1 : Agricultural Marketing : Status, Scope, Marketed surplus, Marketing Costs, Margins, Producers' Share, Marketing Efficiency, Interventions
Theme 2: Potential of Agricultural Marketing
Theme 3: Agricultural Marketing and Price Analysis
Theme 4: Agricultural Marketing and Agri-business
Theme 5: Sustainability Issues in Agricultural Marketing
Theme 6: Agricultural Marketing Extension
Theme 7: Agricultural Marketing System and ICT
Theme 8: Role of Government/ APMC in Promoting Agricultural Marketing
Theme 9: Rural Marketing
Theme 10: Value Addition
Theme 11: Marketing Strategy, Planning and Control
Theme 12: Agricultural Research: Impact of Externalities
