In Magnetic: The Art and Science of Engagement, authors Anne Bergeron and Beth Tuttle analyze six U.S. museums that embraced a shift in philosophy and set a course of stakeholder, audience, and community engagement. Their "magnetic" quality provides a model for all types of organizations--from corporations to nonprofits--that want to maximize engagement with their customers and develop their true public service potential.
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 225 mm
Breite: 167 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-1-933253-83-1 (9781933253831)
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Schweitzer Klassifikation
By Anne Bergeron and Beth Tuttle
