Unit 1 Business in action 1 Business type - forms of ownership 2 Business activity - why and how businesses start, succeed and/or fail 3 Business organisation - how businesses organise themselves 4 Framework for activity - aims, objectives and mission statements 5 Stakeholders - their differing interests 6 Employers/employees - how they operate in enterprising ways, develop their working relationship and meet their various rights and responsibilities 7 Changing use of ICT - in business and economic activities 8 Uncertainty - risk, reward and change 9 Business within society - ethics and sustainability 10 Use of relevant terms, concepts and methods - to understand business and economic behaviour Unit 2 Making your mark in business 11 Getting organised 12 Understanding the market 13 Customers and competitors 14 Presenting data effectively 15 The marketing mix 16 Costing implications 17 Reflection and review 18 Sourcing work Unit 3 Working in business 19 Business structures - how businesses organise themselves 20 Job roles - key activities and responsibilities 21 Forms of communication 22 Functional areas within businesses 23 Finance 24 Marketing and sales 25 Administration and ICT 26 Customer service 27 Production Unit 4 Business and you 28 The human resources functional area 29 The recruitment process 30 The selection process 31 Induction 32 Promotion 33 Effective research Appendix 1: Blank documents Index
