International business is a wide-ranging subject which incorporates theories, concepts and practices from a large number of academic fields. Accordingly this book collects together into a single volume all the relevant essential topics, presenting them in a clear, concise and informative way. The second edition is enhanced with material on national images and their impact on customer behaviour, internationalisation and the Upsalla model, relocation decisions, international relationship marketing, networking, environmental policies of multinationals, SMEs and international business, regional corporate strategies, the Far East situation and EU enlargement .
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Für höhere Schule und Studium
Maße
Höhe: 235 mm
Breite: 156 mm
Dicke: 23 mm
Gewicht
ISBN-13
978-0-273-63429-4 (9780273634294)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
1. The nature of international business
2. The European Union
3. East Europe
4. Beyond Europe
5. Cultural influences
6. The international economic environment
7. Competition, privatisation and deregulation
8. The international political and legal environments
9. The multinational company
10. Direct foreign investment
11. International technology transfer
12. International logistics and distribution
13. Organisation of international business
14. International operations management
15. International financial management
16. Market entry
17. International marketing
18. International human resources management
19. Strategies for international business
20. Planning and control of international operations
