B2B Influencer Marketing

Rezensionen / Stimmen

"Nick delivers a clear and practical roadmap for navigating the evolving world of B2B influencer marketing. His approach balances authenticity with strategy, showing how creators can drive meaningful engagement without sacrificing trust. This book is a valuable resource for any marketer looking to build genuine relationships that deliver real results." * Vahbiz Cooper, Digital Marketing, Demandbase * "Nick does a masterful job breaking down not only the theory and proven success behind B2B influencer marketing but gives step-by-step instructions on how to put this knowledge into action. Every B2B Marketer should put into place the tips Nick shares from the successful B2B influencer campaigns he has built in the past." * Charlie Riley, Head of Marketing, Onescreen.ai * "Nick does an awesome job breaking down B2B influencer marketing and why it matters. And his focus on the human-to-human aspect of influencer marketing makes it incredibly relevant for today's marketers. If you're looking to up your B2B marketing game, this book is a must-read!" * Brianna Doe, Founder, Verbatim * "I wish this book existed when I first started our influencer program. There was so much value packed into one easy-to-digest book. It felt like a crash course on everything you need to create a long-term, sustainable B2B influencer marketing strategy." * Natalie Marcotullio, Head of Growth & Operations, Navattic * "What really stands out to me is how you cut through the fluff and get to the core of influencer marketing-trust. It's not just a strategy; it's about real, human relationships that drive long-term results. We want a personal connection!" * Nathaniel Miller, Head of Marketing, HarvestIQ * "Nick's B2B Influencer Marketing is more than theory- it's an insightful and forward-thinking guide that brings the power of authentic, creator-led partnerships to the forefront of B2B marketing. His fresh approach to influencer marketing, combined with actionable strategies, makes this an invaluable resource for both seasoned professionals and newcomers alike." * Lorri Kane, Owner, GuerrillaGTM * "Nick's book offers a perfect blend of strategic guidance and tactical action items to launch an influencer marketing program, level-up your current campaigns and create an internal network of built-in influencers for your brand. This all-encompassing approach to the Creator Economy leaves no stone unturned as Nick walks readers step-by-step to success in working with influencers and becoming one themselves." * Melanie Nye, Event & Partner Marketing Manager, Pavilion * "Nick Bennett is a Trailblazer in B2B Marketing.

B2B Influencer Marketing is a game-changer for those looking to adapt to the rapidly, ever-evolving landscape of B2B marketing. It's not just theory or a collection of buzzwords; it's a blueprint for success in today's B2B world, written by someone who not only understands the field but lives and breathes it every day." * Tania Saez, Fractional Growth CMO *