Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. Innovation is the result of a voluntary, necessary and risky process. Small firms can no longer afford to ignore technological advancement and all other forms of innovation. Standing still has become a more dangerous strategy than investing heavily to move forward. The challenges in this book are common to all businesses: being unable to implement change quickly; availability of a skilled workforce; and international competition. The book seeks to confront these obstacles to growth by encouraging businesses in Europe to develop and sustain the process of "innovation as a state of mind".
Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. Innovation is the result of a voluntary, necessary and risky process. Small firms can no longer afford to ignore technological advancement and all other forms of innovation. Standing still has become a more dangerous strategy than investing heavily to move forward. The challenges in this book are common to all businesses: being unable to implement change quickly; availability of a skilled workforce; and international competition. The book seeks to confront these obstacles to growth by encouraging businesses in Europe to develop and sustain the process of "innovation as a state of mind".
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 233 mm
Breite: 155 mm
Gewicht
ISBN-13
978-1-86076-035-8 (9781860760358)
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