When a firm is planning to invest in a foreign market, it must carefully examine the whole range of possible entry modes. In this text, two possible modes of entry, joint venture and wholly owned subsidiaries, are evalutated with a comprehensive and eclectic framework for entry mode choice.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
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Maße
Höhe: 156 mm
Breite: 224 mm
Gewicht
ISBN-13
978-1-85972-383-8 (9781859723838)
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Schweitzer Klassifikation
Introduction; literature review; conceptual framework and hypotheses; methodology; results;conclusions.
