Hedge funds have recently received significant attention from both media and regulators, getting blamed for everything from causing volatility in the financial system to the collapse of investment banks. This thesis attempts to define hedge funds and make transparent the role they play in the investment system. Particular emphasis is given to understanding the marketing approaches pursued by hedge funds and by showing how well they match the needs of both private and institutional investors.
Rezensionen / Stimmen
«...this is an extremely useful book for all marketers or business development officers.» (Beverly Chandler, MAR/Hedge)
Reihe
Thesis
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Maße
Gewicht
ISBN-13
978-3-906756-10-3 (9783906756103)
Schweitzer Klassifikation
The Author: Matthias Bekier was born in St. Gallen/Switzerland in 1964. He studied Business Economics at the University of St. Gallen from 1983 to 1988 and from 1993 to 1995. Since 1989, he has been working in Management Consulting, focusing primarily on financial institutions in Europe and Australasia.
Contents: A definition of hedge funds - Risk and performance characteristics of hedge funds relative to other types of investments - Potential substitutes of hedge funds - Target customer segments - Market potential of hedge funds - Needs of different customer groups - Results from institutional investor survey - Marketing approaches pursued by hedge funds - Results from hedge fund survey - Matching marketing approaches with investor needs - Possible new roles for hedge funds.
