Behind Media: Advertising Paper

Each book in this series considers a popular medium and explores how an example of that medium is made, from concept through to finished product. Topics range from producing a TV sitcom, a jeans campaign, a morning radio show and an action movie, to building a website, recording a CD, publishing a daily newspaper and staging a musical spectacular. The books give an insight into finance, the key people, procedures and processes, how the product is manufactured and the public's role in its success. This book contains: fact boxes of key figures; profiles boxes; technical tips and "on the job" panels; and technology boxes, explaining how effects are created.