Peter Arnell

Peter Arnell. City VisionsExplore New York City through the visionary lens of Peter Arnell, a legendary figure in design and branding. In City Visions, Arnell presents a captivating photographic journey that transcends mere cityscapes to delve into the essence of urban life. With 208 pages and 180 stunning images, this book captures the interplay of light and shadow, form and contrast, offering an abstract yet poetic portrayal of the city. While most photographs focus on New York, they evoke a universal concept of urban existence, a flux of shapes and moods that celebrate the beauty of city life.A pioneer in design and branding, Peter Arnell has shaped iconic campaigns and products for brands like Chanel, Pepsi, Reebok, and DKNY. His photographs have not only inspired branding strategies but also set cultural trends, such as his iconic Brooklyn Bridge image for DKNY. City Visions invites readers to see New York-and the concept of the city itself-through Arnell's aesthetic and conceptual mastery, making it a must-have for lovers of design, photography, and urban culture.PETER ARNELL (*1958, Brooklyn, New York) began his career with Robert A.M. Stern and Michael Graves, where he supervised various book publications. In 1980 he founded Arnell/Bickford, specializing in design, branding, and product development. He has created campaigns for Samsung, Chanel, Gucci, Pepsi, Reebok, Chrysler, Nespresso, and the Special Olympics. His New York Times bestseller Shift: How to Reinvent Your Business, Your
Career, and Your Personal Brand was published in 2010. Hatje
Cantz published a major survey of his work in 2022: Peter Arnell,
Portfolio, 1980-2020.