Ch 1. Introduction
* Overview of the Industry (size, scope, types, major companies, dispersion, growth, changes in).
* History (in the world and in the U.S.) Focus on early clubs including St. Andrews and London city clubs.
* Why clubs exist and why they are allowed to exist (including a discussion of the 1st amendment in the US.)
* Discrimination in clubs and what is changing.
* How clubs are different from other sectors (members only, range of activities, dues driven, etc.).
Ch 2. Types of Clubs
* Equity, Nonequity and other models. Include ClubBenchmarking model.
* Country Clubs
* City Clubs (including University Clubs)
* Yacht Clubs
* Women's clubs
* Other types of clubs (racquet clubs, hunt clubs, faculty clubs, arts and letters clubs, etc.)
Ch 3. Governance
* How clubs are organized (equity and nonequity)
* Sample organization charts
* The General Manager and role (General Manager as a "Town Manager")
* Equity Clubs: The Board of Directors
* Equity Clubs: Committees
* Equity Clubs: How the GM, BOD and Committees interact
* NonEquity Clubs: The "triangular" model
* NonEquity Clubs: The role of the Advisory Committee
* Corporate Clubs: How they operate and how they are different
* Case Study: ClubCorp
Ch 4. People
* The value of people in clubs
* Why clubs are different (pay, longevity, quality of work life, nature of the work, etc.).
* Human resources management in clubs
* Who does it?
* Recruiting and hiring
* Training
* HR policies
* Independent contractors
* Jobs and job descriptions
* Professional development
Ch 5. Food and Beverage
* Overview of food and beverage in clubs
* Importance of food and beverage
* Types of food and beverage operations
* Profitability
* Bar and beverage; alcohol service
* Banquets and catering
* Minimums, operating hours, and metrics
Ch 6. Athletics/Fitness
* Golf (focus on declining interest, role of the director of golf, PGA and USGA and other equivalents).
* Challenges with golf (and how the PGA, USGA are addressing decreasing demand).
* Racquet sports (tennis, squash, badminton, paddle tennis, racquet ball)
* Fitness
* Swimming
* Other activities (skiing, curling, horses, polo, bowling, etc.).
Ch 7. Marketing and Membership
* Importance of marketing and membership
* Trends in membership
* Best practices
* What works and what doesn't
* Role of Social Media
Ch 8. Finance
* What gets measured?
* Metrics
* Technology used
* Sample financial statements
Ch 9. Management Development; Student to Manager
* Management associations
* Student chapters
* Regional chapters
* Internships
* Certification and beyond
Ch 10. Trends
* Golf
* Food and beverage
* Organization
* Families
* New services and activities
* Reciprocal agreements
* Events
* Technology
* Fitness
* Casualization
* Changing demographics
* Capital projects
* "Greening" of industry
