Small firms tend to stall when their staff level reaches 20. This can be avoided by taking appropriate action to stimulate growth, successfully handling the transition from an owner-managed business to team management and delegation. This text explains the phases of growth and provides a framework for nursing the business through each delicate stage until it becomes substantial and secure. It contains assessment forms tried and tested at the Cranfield School of Management, for a company "health check", which includes diagnosing your organization; marketing options; financing growth; visionary leadership; managing change; a new business plan; and exit routes. Each section is illustrated with case studies, tables and drawings. Assignments enable owners to check their businesses' position and base their future on a sound plan for growth.
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Höhe: 235 mm
Breite: 155 mm
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ISBN-13
978-0-7494-1748-2 (9780749417482)
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Schweitzer Klassifikation
Where are we now?; your mission, opportunities and threats; strengths and weaknesses; the financial position; how to diagnose your organization; assessing people, systems and structure; where are we going?; marketing options; marketing strategy - focus and priorites; choosing between alternatives; financing growth; acquisitions, mergers, joint ventures and divestments; visionary leadership; how will we get there?; the marketing plan; the people plan; managing change; the financial plan; writing up and presenting your new business plan; exit routes.
