Mergers, Acquisitions and Alternative Corporate Strategies

Even after 1992, cultural barriers may make it difficult for British companies to sell products and services, tailored to the British market, on the continent. This book presents strategies designed to help British companies win access to new markets and defend their existing market share. Among these strategies joint ventures and mergers figure prominently. The "CBI Initiative 1992" aims to provide British business with information and advice on the most important aspects of the single European Market. The companies that have contributed to the series are all founder members of the CBI.