Part 1 Responding to network television: from "Frontal Lobes" to the "Bob and Bob" show - NBC management and programming strategies, 1949-1965, Vance Kepley Jr.; building the world's largest advertising medium - CBS and television, 1940-1960, William Boddy; the weakest chain and the strongest link - the American Broadcasting Company and the motion picture industry, 1952-1960, James L.Baughman; network oligopoly power - an economic analysis, Barry Litman; Hollywood's attempt at appropriating television - the case of Paramount Pictures, Timothy R White; new producers for old - United Artists and the shift to independent production, Tino Balio; glorious technicolour, breathtaking cinemascope and stereophonic sound, John Belton; red, blue and lots of green - the impact of colour television on feature film production, Brad Chisholm; feature films on prime time television, William Lafferty. Part 2 Responding to new television technologies: pay television - breaking the broadcast bottleneck, Michele Hilmes; home video - the second run "Theatre" of the 1990's, Bruce A Austin; the made-for-television movie - industrial practice, cultural form, popular reception, Laurie Schulze; building a movie theatre giant - the rise of the cineplex Odeon, Douglas Gomery; Coca Cola satellites? Hollywood and the deregulation of European television, Edward Buscombe.