An overview of industry and commerce in society. It is designed for 16- to 19-year-old students and should be useful for a range of courses including A Level business studies and advanced business GNVQ. It is written in an accessible style and contains illustrations, photographs and activities. Every business function is covered, including marketing, design, information technology, finance, personnel, production, management and small business, with a final chapter on business integration for international success.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
b&w photographs & illustrations, index
Maße
Höhe: 273 mm
Breite: 200 mm
Dicke: 9 mm
Gewicht
ISBN-13
978-0-340-74903-6 (9780340749036)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Introduction: case study - Diageo - the skills required for business success. Marketing and sales: case study - the Solero success story; case study - Levi 501s - why was denim fading?; case study - Railtrack - changing track. Design and development: case study - design-based innovation at Sony; case study - Sony - the news studio in a briefcase. Information technology: case study - shopping with IT. Production: case study - Allied Domecq - who put the hole in the donut?; case study - National Grid - power for the people. Personnel: case study - Standard Life - recruiting tomorrow's managers; case study - Eurostar and the graduate engineer; case study - Mitsubishi Electric Europe (B.V.) - managing change. Finance: case study - PricewaterhouseCoopers' private finance initiative in Hereford and Worcester. Management: case study - Dixons - managing a service revolution; case study - Virgin - effective management in action. Growing businesses: case study - Braebourne Ltd - turning water into gold; case study - Denby Pottery - a management buy-out success; case study - Dyson - how PricewaterhouseCoopers reduced the odds. Business integration: case study - integration across the world - Magnum ice cream; case study - Ford and Honda - each in their own way.
