This insightful book examines all aspects of the design process and implementation of questionnaire surveys on the activities of business, public sector, and non-profit organizations. Anthony Arundel discusses how different aspects of the survey method and planned statistical analysis can constrain question design, and how these issues can be effectively resolved.
Throughout this engaging yet practical book, Arundel promotes good practices for questionnaire design, sample construction, and survey delivery systems including online, postal, and verbal methods, with a focus on obtaining high-quality data in line with ethics and confidentiality requirements. Chapters include constructive advice on questionnaire design and testing, survey implementation, and data processing, analysis, and reporting, with examples of time and financial cost budgets. Considering the recent developments in survey methods, the book explores how to use web probing as a substitute for cognitive testing and examines the use of tablets and smartphones in answering questionnaires.
Combining theoretical and practical insights into survey design, implementation, and data processing and analysis, this book will be essential reading for business and management scholars and students, with a particular interest in research methods and organization studies. It will also be useful for practitioners and business managers seeking to understand how to create and use surveys.
Rezensionen / Stimmen
'How to Design, Implement, and Analyse a Survey is a thorough and practical resource, offering valuable tips and best practices for conducting surveys, making it highly recommended for those interested in survey methodology.' -- Charlotte Weddington, STC Technical Communication 'This book by Anthony Arundel is a must read for researchers or practitioners that plan to conduct a survey. In a very understandable and insightful way, Arundel takes the reader through the intricacies of each step involved in designing and implementing a high quality survey, from questionnaire testing and design to sampling, data processing, and analysis.' -- Carter Bloch, CFA, Aarhus University, Denmark 'Anthony Arundel has experience from decades of statistical measurement, survey design, management, and analysis of survey outcomes. He knows what works and what does not, and this guide provides the reader with valuable and accessible information. Anyone who needs to understand survey design, and results, should read this book.' -- Fred Gault, UNU-MERIT, the Netherlands and Tshwane University of Technology, South Africa 'This is a much-needed book. It provides a complete and detailed overview of all practical steps that are required for setting-up, executing, and analysing a survey of firms and other organizations. The clear and non-technical language makes the book highly accessible also to readers not experienced in survey techniques. Everyone planning to conduct a survey should consult this book.' -- Christian Rammer, Centre for European Economic Research (ZEW), Germany
Reihe
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-0353-4445-1 (9781035344451)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Anthony Arundel, Maastricht University and Professorial Fellow, UNU-MERIT, the Netherlands
Contents: 1. Introduction 2. Survey fundamentals 3. Questionnaire design 4. Questionnaire testing 5. Survey implementation 6. Data processing activities 7. Data analysis and reporting 8. Conclusion References Annexes Index
