Updated to reflect the hottest new trends, technologies, and strategies!
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you're an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.
* Helps you map out an e-mail marketing strategy with reachable objectives
* Simplifies the process of list-building, message-creation, and results-tracking
* Offers legal guidance, so you stay compliant with anti-spam laws
* Shows you how to deliver your message and incorporate social media
* Explains how to track and interpret results
* Includes the top ten things you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Illustrationen
Screen captures: 150 B&W, 0 Color
Maße
Höhe: 23.4 cm
Breite: 18.7 cm
Dicke: 1.9 cm
Gewicht
ISBN-13
978-0-470-94767-8 (9780470947678)
Schweitzer Klassifikation
John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the "Marketing Tools & Technologies" column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.
Introduction.
Part I: Getting Started with E-Mail Marketing.
Chapter 1: Adding E-Mail to a Successful Marketing Mix.
Chapter 2: Maximizing Revenue with E-Mail.
Chapter 3: Becoming a Trusted Sender.
Part II: Mapping Out an E-Mail Marketing Strategy.
Chapter 4: Developing Objectives.
Chapter 5: Building a Quality E-Mail List.
Chapter 6: Making Your E-Mail Content Valuable.
Part III: Constructing an Effective Marketing E-Mail.
Chapter 7: Designing Your E-Mails.
Chapter 8: Including Text in Your E-Mails.
Chapter 9: Including Images in Your E-Mails.
Chapter 10: Creating From and Subject Lines That Get Noticed.
Part IV: Sending Specialized E-Mail Campaigns.
Chapter 11: Combining E-Mail with Social Media.
Chapter 12: Designing and Delivering E-Mails for Mobile Devices.
Chapter 13: Automating Your E-Mail Marketing.
Part V: Delivering and Tracking Your E-Mails.
Chapter 14: Tracking Your E-Mail Campaign Results.
Chapter 15: Maximizing E-Mail Deliverability.
Chapter 16: Capitalizing on Clicks and Other Responses.
Part VI: The Part of Tens.
Chapter 17: Top Ten Worst E-Mail Content Blunders.
Chapter 18: Ten E-Mail Marketing Resources.
Appendix: A Sample E-Mail Portfolio.
Index.
