Chapter 1The Changing Environment for BusinessCase: Hooker Chemical CompanyChapter 2Communicating StrategicallyCase: Fletcher ElectronicsChapter 3An Overview of the Corporate Communication FunctionCase: Bank of BostonChapter 4Managing Image, Identity, and ReputationCase: GE Identity ProgramChapter 5Managing Corporate AdvertisingChapter 6Managing Media RelationsCase: Adolph Coors CompanyChapter 7Investor Relations: A Random Walk Down Wall StreetCase: United TechnologiesChapter 8Employee CommunicationCase: Norwich SoftwareChapter 9Managing Government AffairsCase: Dodds Paper CompanyChapter 10 Managing Communication in a CrisisCase: Dow Corning
