Corporate Information Strategy and Management: Text and Cases 6/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
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Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
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Maße
Höhe: 229 mm
Breite: 178 mm
Dicke: 27 mm
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ISBN-13
978-0-07-112292-4 (9780071122924)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.
The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.
Introduction: The Challenges of Managing in the Information Age Case I-1: A Tale Of Two Airlines In The Information Age: Or Why The Spirit Of King George III Is Alive And Well! Module 1: Information and Strategy Section 1. Effects of IT on Strategy and Competition: Historical Perspectives Section 2. Electronic Commerce: Trends and Opportunities Case #1-1 Charles Schwab (A) Case #1-2 Charles Schwab (B) Case #1-3 Merrill Lynch: Integrated Choice (Condensed) Case #1-4 H.E. Butt Grocery Company: A Leader in ECR Implementation (A) Case #1-5 H.E. Butt Grocery Company: A Leader in ECR Implementation (B) Case #1-6 H.E. Butt Grocery Company: The New Digital Strategy Case #1-7 NASDAQ Japan: E-Merging Markets Module 2: Information and Organization Section 3. Crafting Information Age Business Models Section 4. Developing Information Age Capabilities Section 5. Designing Digital Business Infrastructure Section 6. Valuing Investments in a Digital Infrastructure Case #2-1 Taco Bell (1983-1994) Case #2-2 MicroAge, Inc.: Orchestrating the Value Chain Case #2-3 Internet Securities: Building an Organization in Internet Time Case #2-4 Ventro: Builder of B-2-B Capabilities Case #2-5 Submarino.com Module 3: Building Robust Operating Capabilities Section 7. Understanding Internetworking Architectures Section 8. Assuring Reliable and Secure IT Service Delivery Section 9. Managing Diverse IT Infrastructures Section 10. Operating and Innovating: Balancing Control and Agility Case #3-1 Jamcracker (HBS No. 602-007) Case #3-2 iPremier (A) (HBS No. 601-114) Case #3-3 Harley-Davison: Enterprise Software Selection (HBS No. 600-006) Case #3-4 Ford Motor Company: Supply Chain Strategy (HBS No. 699-198) Case #3-5 The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell (HBR reprint 98208) Case #3-6 Destiny WebSolutions (HBS No. 600-138) Module 4: Implementation Section 11. Organizing and Leading the Information Technology Function Section 12. Managing IT Outsourcing Section 13. A Portfolio Approach to Information Technology Development Case #4-1 Xerox: Outsourcing Global Information Technology Resources Case #4-2 General Dynamics And Computer Sciences Corporation: Outsourcing The IS Function (A+B, Abridged) Case #4-3 Providian Trust (A) Case #4-4 Providian Trust (B) Case #4-5 Singapore Unlimited: Building The National Information Infrastructure Case #4-6 BAE Automated Systems: Denver International Airport Baggage Handling System (A) Conclusion: The Challenges of Managing in the Information Age Revisited Case #C-1: PSA: The World's Port of Call
