Right of publicity is multi-faceted, complex, and continuing to evolve. This book is a clear and accessible examination of the topic that is designed to appeal to legal advisors, business and talent managers, and celebrities themselves. Right of Publicity: Analysis, Valuation, and the Law is a valuable resource for the critically important method of valuing rights of publicity and celebrity brands in addition to providing guidance in striking stronger and more lucrative deals. - Part I addresses the legal context: the genesis of right of publicity, common law precedence, pioneering case studies, and an overview of today's relevant and seminal cases. - Part II deals with the parallels between traditional brands and celebrity brands, as well as detailing the business, finance, and analytical issues of right of publicity valuation. - Part III covers the structuring, pricing, and challenges of deals for all types of celebrities.
With this invaluable book, anyone who works with right of publicity will:* Know and understand today's law and deal making, and how the evolving shifting social media and Internet playing field affects right of publicity * Be able to engage in more and better deals with fewer problems * Learn how to earn greater income from rights of publicity
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Maße
Höhe: 252 mm
Breite: 177 mm
Dicke: 14 mm
Gewicht
ISBN-13
978-1-63425-015-3 (9781634250153)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Weston Anson is Chairman of CONSOR, an intellectual asset consulting firm in La Jolla, CA.
Table of Contents Preface Introduction Part I: Historic Foundation and Current Legal Status Chapter 1: Legal and Commercial Foundations for Rights of Publicity Chapter 2: Origins, Definitions, and Early Right of Publicity Cases Chapter 3: The Base for Right of Publicity Laws and Protection Chapter 4: Federal and State Claims, Defenses, and Exemptions: A Guide for Legal and Business Advisors Chapter 5: Which States Protect Rights of Publicity, and What Do They Protect? Chapter 6: International Protection Can Be Even More Problematic Part II: Who Cares How Much Your Client's Brand Is Really Worth? And Why? Chapter 7: The Parallels between Traditional Brands and Celebrity Brands Chapter 8: Multiple Stakeholders Care about the Value of Celebrity Rights of Publicity and Their Brands Chapter 9: The Need to Establish Rightof Publicity Values Chapter 10: Does Celebrity Endorsement Work? Chapter 11: Valuation of Rights of Publicity and Other Intellectual Property Assets Chapter 12: Challenges in Rights of Publicity Valuation Chapter 13: Factors, Influences, and Pricing in Celebrity Deals Chapter 14: Four Factors (Plus One) Driving Celebrity Endorsements Chapter 15: Anatomy of a Right of Publicity Contract: Bonanza or a Bargain Basement Deal Final Thoughts Index
