Influencing the European Community

This study examines the effects of EC decisions on business strategy and the relationship that businesses must form with the EC in order to influence decision-making to their own advantage. The author explores a range of different businesses, such as telecommunications, the automobile industry and pharmaceuticals, and identifies ways in which they can work effectively with the EC, pinpointing areas of concern including competition law and consumer policies. A section on the process of lobbying demonstrates how businesses can make the most of what the EC has to offer.