Presentation is everything in graphic design. Such printing and finishing techniques can be used to add value to a design by imbuing it with a range of different visual and tactile qualities. Ultimately, printing and finishing processes unite the different elements of a design in a coherent manner allowing it to achieve its intended purpose.
Rezensionen / Stimmen
"One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-uos, etc. I currently use AVA's Basics Design: Format and Print and Finish for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions." Elsi Vassdal Ellis, Western Washington University, USA.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 230 mm
Breite: 160 mm
Gewicht
ISBN-13
978-2-940373-42-0 (9782940373420)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Introduction. How to get the most out of this book. Substrates: Paper types; Unusual substrates; Showthrough; Imposition; Tipping-in and tipping-on; Duplexing. Printing: Lithography and CTP; Wash printing; Silk-screen printing; Letterpress printing; Hot-metal printing; Thermography; Lino-cut printing. Finishing: Varnishes; Die cut; Folding; Throw outs; Gatefold; French fold; Concertina fold; Roll fold; Embossing and debossing; Foil blocking; Deckle edge; Fore-edge printing; Endpapers; Perforation. Production: Rasters and vectors; Channels and plates; Print order; Overprinting techniques; Halftones; Tonal images; Tints. Binding: Wiro, spiral and comb binding; Canadian binding; Self binds; Case binding; Perfect binding; Alternative bindings. Resolve: Texture; Added value. Glossary. File format guide. Folding guide. Binding guide. Book construction guide. Conclusion. Acknowledgements. Contacts.
