Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. "Basics Design: Typography" aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
Rezensionen / Stimmen
"An excellent resource not only for type but also for printing techniques and processes ... Very thorough, clear and concise. Good to see use of different paper stock and finishing techniques (varnishing)." Gareth Stewart, Belfast Metropolitan College, UK.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Illustrations (chiefly col.)
Maße
Höhe: 230 mm
Breite: 160 mm
Gewicht
ISBN-13
978-2-940373-35-2 (9782940373352)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Introduction. How to get the most out of this book. Looking at type: Where type is used; What is type?; Typefaces and fonts (or founts); Typeface style; Italic or oblique?; Looking at a typeface; Typeface anatomy; X-height; Absolute and relative measurements. Type classification: Basic classifications; Block typefaces; Roman typefaces; Roman variations; Serif variations; Gothic typefaces; Gothic variations; Rounded variations; Script typefaces; Graphic typefaces. Setting type: Type families; Using multiple typefaces; Text hierarchy; Type on a page; Numerals; Drop and standing capitals; Special characters; Ligatures; The right character for the job; Punctuation; Non-alphabetical typefaces; Non-Latin typefaces; Leading; Tracking; Kerning; Spacing; Overprinting and knocking out; Legibility and readability. Type generation: Font generation; Type as a visual identity; Hand-drawn type; Building letterforms; Expressionism. Type Realisation: Materials; Printing techniques; Hot-metal printing; Silk-screen printing; Gravure printing; Print finishing; Embossing and debossing; Foil blocking; Varnishes. Type in practice: Eclecticism; Integrating type and image; Environment. Glossary. Conclusion. Acknowledgements. Contacts.
