Addresses the practical and aesthetic considerations of layout such as where and how the content will be viewed, whether the format is a magazine, website, television graphic or bottle of bubble bath. This book will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design. Through the considered application of these principles a more balanced and effective design can be achieved.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Bloomsbury Publishing PLC
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Illustrations (chiefly col.)
Maße
Höhe: 230 mm
Breite: 160 mm
Gewicht
ISBN-13
978-2-940373-34-5 (9782940373345)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Introduction. How to get the most out of this book. The basics: Imposition; Working with pages; The golden section; The symmetrical grid; Symmetrical variations; The symmetrical solumn-based grid; The symmetrical module-based grid; Asymmetrical grids; Using multiple grids; Developing the grid. The grid: The baseline grid; Cross-alignment; Images. Elements on a page: Alignment; Hyphenation and justification; Hierarchy; Arrangement. Form and function: Dividing the book; Appropriation; Reinvention; Exquisite corpse; Binding. Layout in use: Scale; Indexing; Orientation; Dividing the page; Structure/unstructure; Paper engineering; Passe partout; Juxtaposition. Breaking the rules: Working without a grid. Glossary. Conclusion. Acknowledgements. Contacts.
