The Case Studies book is an effective way of bridging the gap between classroom theory and on-the-job practice. With 28 photocopiable case studies reflecting real-world issues it allows students to strengthen their language and business understanding. The accompanying Audio CDs provide all the listening material found in the book.
Sprache
Verlagsort
Zielgruppe
Für den Englisch-Unterricht
Maße
Höhe: 298 mm
Breite: 224 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-0-230-71706-0 (9780230717060)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
John Allison has designed, sold and delivered professional English courses in France since 1980. After many years of squeezing in teaching between sales and management responsibilities, he is now happy to spend more time in the classroom as a teacher and teacher trainer. He takes a special interest in new technologies and blended learning. He is the author of In Company Case Studies with Mark Powell, and The Business Intermediate, Upper Intermediate and Advanced with Paul Emmerson, Jeremy Townend, Rachel Appleby and Edward de Chazal.
Mark Powell is one of the world's leading Business English communications trainers and the senior partner in a specialist language training consultancy based in Barcelona. In his 20-year career he has worked with a wide range of Global Fortune 500 companies as diverse as Nestle, BMW and Credit Suisse. Mark is also a director of a publisher of intercultural communication and language games based in Munich. A dynamic and popular speaker on the international conference circuit, for the last 10 years Mark has also been a top trainer for the London Chamber of Commerce and Industry Certificate in Teaching English for Business, training more than 500 intercultural communication professionals from 20 different countries. He also offers the world's only Certificate in One-to-One Language Coaching. Mark's best-selling language and business skills books, including the intermediate and upper intermediate levels of Macmillan's highly successful In Company series, are regularly in use at Pepsi, BP, Citibank, Yahoo, Daimler Chrysler and Exxon Mobil, amongst many others. Mark's main interest, outside Business English, is in all aspects of live performance from classical rhetoric, voice coaching and drama training to Elizabethan theatre, storytelling and stand-up comedy.
