Web presence is more than a conventional website or Facebook page; it is the overall presence you establish online through engagement with many forms of social media and web publishing. Web Presence explores and explains the foundational aspects of social media and the web. Creating, maintaining, and building up a presence is essential for both individuals and organisations who want to stay noticed. This practical book explores how web presence is about the network of distributed information nodes we create, tied together through social media. Structured into seven chapters, the title asks what web presence is, and gives examples, before exploring issues of web presence and identity. It then moves on to creating, networking, and framing web presence. Finally, the book analyses risks and opportunities associated with web presence, and offers a conclusion.
Web presence is more than a conventional website or Facebook page; it is the overall presence you establish online through engagement with many forms of social media and web publishing. Web Presence explores and explains the foundational aspects of social media and the web. Creating, maintaining, and building up a presence is essential for both individuals and organisations who want to stay noticed. This practical book explores how web presence is about the network of distributed information nodes we create, tied together through social media. Structured into seven chapters, the title asks what web presence is, and gives examples, before exploring issues of web presence and identity. It then moves on to creating, networking, and framing web presence. Finally, the book analyses risks and opportunities associated with web presence, and offers a conclusion.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-84334-727-9 (9781843347279)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Matthew Allen is head of the Department of Internet Studies, Curtin University, Australia. He has written two books and many articles and chapters, most recently exploring the concept of Web 2.0 and its meaning in our Internet-saturated culture. Matthew has served as President of the Association of Internet Researchers and has been a Director of Australia's Internet Industry Association Tama Leaver is a member of the Department of Internet Studies, Curtin University, Australia. Tama has a strong interest in digital culture, from the changing landscapes of commercial media in the face of participatory culture, to the role of social software in education and everyday life. His first monograph, Artificial Culture: Identity, Technology and Bodies, was published in 2011. He is the author of more than ten chapters and articles on a variety of topics relating to embodiment, media and popular culture and the Internet.
Matthew Allen is head of the Department of Internet Studies, Curtin University, Australia. He has written two books and many articles and chapters, most recently exploring the concept of Web 2.0 and its meaning in our Internet-saturated culture. Matthew has served as President of the Association of Internet Researchers and has been a Director of Australia's Internet Industry Association Tama Leaver is a member of the Department of Internet Studies, Curtin University, Australia. Tama has a strong interest in digital culture, from the changing landscapes of commercial media in the face of participatory culture, to the role of social software in education and everyday life. His first monograph, Artificial Culture: Identity, Technology and Bodies, was published in 2011. He is the author of more than ten chapters and articles on a variety of topics relating to embodiment, media and popular culture and the Internet.
What is web presence? Examples of web presence; Web presence and identity; Creating web presence; Presence and knowledge networking; Framing web presence; Risks and opportunities.
